Asia Beauty Pte Ltd


Asia Beauty, inaugurated in 1989, is one of the leading pioneers in professional beauty industry, importing exclusive premium line of products for over 25 years. The company, founded by Managing Director, Mr Kenny Chua, grew organically from a one man operation to a major distributor of various international premium cosmetic brands. He believes the most important quality for success in this business is sincerity and integrity. Asia Beauty sprouts from modest beginnings and achieved success today through the dedication and commitment of the management team and employees.



Distributing to a multitude of beauty salons and institutions in Singapore and Malaysia, Asia Beauty is proud to work with some of the most prestigious distributors across the globe, delivering the most extensive range of international premium brands to their users. The company imports products directly from a selection of the finest producers in Germany, France, Italy, Spain, USA and Japan.



Asia Beauty’s business activity is based on four key values: excellence, integrity, innovation and passion. The company aims to achieve client satisfaction not only with their cosmetology but also offering up-to-date support in online communication, digital marketing and information technology. It is important to conduct their business with the highest standards and are guided by their core values. Asia Beauty will strive for continuous improvement to delight their clients, constantly seeking for new innovations, delivering quality service with passion and continually adding value by going that extra mile.


Asia Beauty has dedicated team of well-trained professionals to maintain, expand and further develop their partner’s businesses. Brand development – To provide strategic and creative brand guidelines that will enable their clients to achieve a competitive advantage and progress. Product training – Certified trainers to conduct on-site training, giving clients upto- date product and technology information to deepen their knowledge and selling capability. Sales and marketing – Filling pipeline of their clients with high quality prospects and strategic sales and marketing planning to drive in more revenue. As well as Creative Specialists to create out of the box advertisements, graphics and customise interactive website designs for different needs.