Welcome to the Asia Enterprise BRAND Awards (AEBA) 2015. In order for an enterprise to flourish in today’s competitive global marketplace, brand awareness and customer loyalty are more than ever critical factors for success. Today marks the inaugural AEBA, which is borne out of the need to recognise and reward excellent branding and marketing decisions as companies seek to expand and grow.
Our vision for the AEBA is simple: we aim to recognise excellent brands and to position aspirational brands for future growth. Our goal is to provide a sustainable platform to empower well-respected brands to achieve greater credibility, visibility and sustainability – which in turn enables them to better achieve talent retention, customer loyalty and lasting business success.
The AEBA 2015 winners are inspirational companies that span the full spectrum of industries, ranging from retail, telecom, manufacturing, to hospitality, travel and beauty. These companies have proven themselves to be inspiring role models and leaders that are challenging the norm, driving toward success, and setting the bar high for future companies to follow. They are each building an empire of influence and paving the way forward for their respective industries.
I would like to take this opportunity to send my heartfelt congratulations to all our winners and special category winners on a very deserving win. These bright minds and visionary leaders will continue to shape and grow the marketing environment in Asia and beyond – the sphere of influence from their impact is truly limitless.
Thank you to our chief judge and our distinguished panel of judges for contributing valuable time and effort in making the inaugural Asia Enterprise BRAND Awards event truly memorable. Thank you to the organising committee at PTL Group as well as our valuable partners, without whom this event would not have been possible.
Last but not least, I would like to extend a very special thank you to our Guest-of-Honour, Mr. Seah Kian Peng, for gracing the AEBA inaugural ceremony and witnessing a proud moment for our winners and participants.
Above all, I wish all our winners continued success in building their brands and businesses. You should feel very proud of all that you have accomplished, and once again, congratulations.
Ms. Hsien Naidu
PTL Group Pte Ltd