BRAND STORY
Swanfu Trading Pte Ltd was first founded in 1966 as Hiap Huat Trading Co. selling Liquefied Petroleum Gas. In 1968, it expanded its product offerings to include a wide range of kitchen & household appliances such as refrigerators and washing machines to stay competitive.

In 1988, the company ceased operations at Hiap Huat and started Swanfu Trading Pte Ltd to focus in the kitchen appliances industry. From importing single and double burner gas cookers, it now manufactures and distributes over 25 types of products – including built-in-hobs, chimney & cooker hoods, table-top cookers, water boilers and deep fryers.

Backed by the principles of high quality, innovation and safety in mind, Swanfu Trading manufactures their own line of kitchen appliances under the in-house brands IZOLA and CROWN.

Over the years, Swanfu Trading consistently provided timely and exceptional services to its clients and customers. Today, more than 200 authorised dealers distribute its products. Its brands are highly recognised amongst households and F&B retailers.

Looking ahead, Swanfu Trading plans to expand its product offerings without compromising on quality, safety and affordability, so that it will be able to stay competitive and meet the ever-changing needs of the kitchen appliances industry.

BRAND VALUE

HIGH QUALITY
Swanfu Trading ensures that each step in its design and manufacturing process is performed meticulously. Its products are made from materials of the highest quality and are built to last.

INNOVATION
Swanfu Trading keeps abreast of market changes and demands so as to met meet its customers’ needs. It aims to continuously innovate, challenge existing technology and design so it can become a differentiated brand and recognised locally and regionally.

SAFETY
Its products are equipped with a fire safety device and are compliant with all mandatory requirements of the Singapore Consumer Protection Registration Scheme, and periodically tested for conformity. Its team of service personnel is also backed with years of experience to provide prompt and comprehensive installation and testing.

PRODUCTS & SERVICES
Swanfu Trading carries two categories of products under the IZOLA brand: Built-in-hobs and Cooker hoods. Coming up, it hopes to design and develop an extended line of products for smaller home and kitchen space.

CROWN has been the choice brand amongst commercial kitchens and F&B retailers for the past 30 years. It offers a wide range of products for commercial kitchens and its tabletop gas cookers are also used in residential kitchens.

DID YOU KNOW?
IZOLA and CROWN first launched its website (www.icrown.com.sg) in November 2015. An average number of 6,500 visitors are on the site each month.