Brand Innovator Awards
The Brand Innovator is one who has applied methods for Strategic Change to an offering’s features and/or benefits to create new, uncontested market space. The awardee displays innovative yet effective branding strategies that have propelled themselves as a recognized brand name in the market. The award gives recognition to brands for their ingenuity and creativity in making a name for themselves.
Brand Leader Awards
The awardee should be in the market for at least 20 years and should have a presence outside their country of origin. The awardee should have a strong market presence within their country of origin and ideally have a recognized brand name in its international branches. The award gives recognition to well-established brands that have displayed considerable success and noteworthy credentials in their respective fields.
Green brands are those that make sustainable contributions to the environment. They are committed to conservation of natural resources, and the preservation and balance of nature. The awardee should provide products or services that are more environmentally friendly then the standards set for its industry. This award aims to recognize and alleviate companies that are dedicated to being Green as well as for their corporate efforts in bringing a more positive impact to the environment.
Brand of the Year Award
The Brand of the Year is conferred to a company that has clearly demonstrated that it has built and maintained a solid brand reputation and following amongst its consumers/clients. The awardee should have a minimum of $500 million in turnover and have their brand presence in 5 or more countries in the Asia region. This award recognizes international brand champions who have their brand accepted, revered and well established as the brand of choice in their industry.
Brand Morphosis Awards
This award seeks to bestow recognition to brands that have taken the next strategic steps towards marketing and expanding their respective businesses. A brand that is able to effectively communicate its corporate, product or services brand identity too its consumers and/or public is commendable. Therefore, the award in according recognition, serves also as an encouragement to the awardee that it is on the right track to pushing the business frontier to the next level.
Special Awards Categories (By invitation only)
The Special Award bestowed by invitation only, is reserved exclusively for outstanding local or global HQ companies and/or their subsidiaries in Asia, that have collectively globally gained international recognition as highly respected brand leaders, consistent champion innovators and vigorous trendsetters in their respective industries/services with stalwart worldwide acclaim and appeal.