Sterling marketing and BRAND strategies Held at one of the iconic landmarks in Singapore, the inaugural†Asia Enterprise BRAND Awards 2015 ceremony took place at Shangri-La Hotel on July 28, 2015. Our Guest-of-Honour Mr Seah Kian Peng, Deputy Speaker, MP of Marine Parade GRC and CEO of NTUC Fairprice, graced the awards ceremony alongside dignitaries such as His Excellency Luis Femando De Andrade Serra, High Commissioner of Brazil to Singapore and Dr Glanlucca Rubagotti, Deputy High Commissioner of Italy to Singapore.